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Get “Advanced” learning in Digital Learning With this course

With the increasing scope of digital marketing over the years, many individuals have started opting for this career. It is a new-age career that is only going to grow forward in the coming years. Digital Marketers are the people who are considered the stepping stone to any company’s success online. They are the ones who do all the hard work at the backend and make sure that the company makes good progress.

Digital marketing is a rapidly evolving field, and it has changed the way businesses connect with customers. Digital marketing is more accessible and operates on a wider range of tools and platforms. However, many marketers are still adopting the new technology, which presents unique challenges and opportunities for marketers.

Digital marketing has become an integral part of how businesses connect with customers through different channels. New technology makes it easier for companies to analyze customer data and feedback to promote their products effectively. However, much work is required before digital marketing is adopted by all businesses. Until that happens, there will be exciting new developments in digital marketing that help businesses connect with customers wherever they are!

Many people believe that digital marketing is only for tech-savvy individuals with high I.Q.s and business sense. However, there are many ways students can learn digital marketing skills outside of school. For example, there are online courses, e-books, online tutorials and more. These channels allow those without a tech background or business sense to learn digital marketing techniques. Students can also find a sense of camaraderie by joining clubs and groups based on their new digital marketing interests. All these options make it easier for anyone to learn how to use digital marketing channels effectively.

We, at DigiVend, have introduced a new Advanced Digital Marketing course that is designed for everyone who wants to learn. Does not matter if you’re a student or a working professional, we have got everything designed in the simplest of ways to make sure that you get the best results delivered to you on your table. Apart from that, you also get to learn about some industry-related projects as we know that digital marketing is best learned when it is practical. With a handful of projects, you get everything under one roof at the lowest prices in the market. Check us out today and see what you’re missing out on!

DigiVend Trainee Reviews

We have trained more than 7,000 digital marketing aspirants so far and the figure is witnessing a huge surge with time. Here’s what they feel about DigiVend, our trainers, the quality of our courses, and their journey with us.

Training Specification

Training Mode In Class \| Online	Course Duration 3 \| 5 Months	Course Materials E-Notes & E-Books
Training Session Recording (LMS) & Live Session	Practical Learning Assignment \| Case Studies	Market Exposure Live Projects
Placement Session Job Preperation & Placements	Practical Exposure 02 Months Internship - Online Strikers	Certifications & Exams 20+ Certifications

Key Highlights

A practical based course designed by experts.
In-depth practical digital marketing training sessions will make you job-ready with a good salary package.
Taking up our digital marketing course with 25+ Modules can help working professionals have an edge over their colleagues.
Hand on practical exposure on Live Projects.
Support by online Learning Management System (LMS).
Tools and Software support.
Internship and Placement support.

Master In Digital Marketing Course

Learn digital marketing skills to implement them on your website and social media to generate traffic and get maximum ROI. We teach 25+ modules in our Masters in Digital Marketing Course along with 02 Months onboard mentorship training session under our expets digital marketers for Students, Working Professionals, and Entrepreneurs.

Digital Marketing Course

Special Session

Tools & Software / LMS

Live Projects Exposure

Digital Marketing Course/Training Highlights

Reasons to choose the advanced digital marketing course.

There are many reasons why this course is the ideal choice for you. Upon successful completion of the course, you will be able to get your hands on digital marketing and make sure that there is no stopping you. In this course, you will get

Hands-on experience on industry-based projects
Live sessions and recorded sessions which you can watch according to your convenience
Placement/Internship assistance by industry-leading experts.
Get a chance to expand your network.
Doubt-solving sessions wherein you can get your query solved.

After your course gets completed, you ensure yourself that you are well acquainted with all the basic and advanced details to help yourself crack your dream job.

Take a free session today!!

Go Digital | Go Global

Speak To Our Specialist - +91 8447 611 601

Advanced Digital Marketing Training Course Syllabus

In our fundamental of digital marketing training in Noida, we supply 25 modules. We have split the internet marketing training into 28 sections. Our digital marketing course is designed exclusively for beginners & amateurs in the field of Internet marketing.

1. Introduction To Digital Marketing

In the first module of our digital marketing training, we provide you with the fundamental and basic term information, distinctions in traditional marketing and digital marketing, the concept of famous search engines and so on.

You will discover that we introduce basic elements of digital marketing in the first module itself like-

2. Search Engine Optimization

The third module in our digital marketing course is that of search engine optimization.

Search engine optimization or SEO is the process of maximizing the number of visitors/audience to a specific website by ensuring that the site appears on top of the list of results returned by a search engine.

SEO can be divided into different categories such as On-page SEO and off-page SEO. The student will be taught various topics like-

What is meant by SEO?
What is a search engine?
How does a search engine work?
What is the objective of SEO?
What are the different types of SEO?
On-page and Off-page SEO
Domain optimization
Meta tags optimization
Content optimization
Techniques of SEO
Internal and external links
Types of linking
Inbound and outbound linking
Backlinks
Process of backlinks
Effective ways of backlinks
Domain authority and page authority
Forum posting

3. Social Media Optimization

Social media marketing is a process to increase your visibility through a large number of social networking sites like Facebook, Twitter, Pinterest, Instagram, etc.

We will cover topics such as-

Fundamentals of social media
Uses of social media
Various social media platforms
Pros and cons of social media
Targeting the right audience
Social media tools
Instagram growth
Basics of Pinterest

4. Email Marketing

The Email Marketing topic in module 7 begins with the fundamentals of email marketing and how the concepts of segmentation, personalization, timing, and engagement along with the legislation and regulations surrounding data protection underpin an effective email marketing strategy. The student will also learn to use bulk email marketing software like Aweber, etc.

In this module, the topics to be discussed are as follows-

Basics of email marketing
Types of email marketing
Email marketing software
Tools and strategy for email marketing
Email design
Collecting data for email marketing
Bulk email marketing
Post notifications for email marketing
Collecting leads for email marketing
Creating newsletters for email marketing
Marketing automation

5. Mobile Marketing

The 9th module of our digital marketing course is that of mobile marketing. In simple terms, mobile marketing refers to a process of advertising your business and your applications in various mobile devices to obtain the maximum number of downloads and installations of your business applications.

Topics covered will include-

Basics principles of mobile marketing
Promoting applications through mobile marketing
Various promotion platforms
Increase downloads of applications
Generate downloads
Target potentials customers
Maximize business from mobile marketing
Mobile marketing strategies

6. Video Optimization

In the 11th module of our digital marketing course, you will learn the basics of video optimization. It is a strategy to increase views on YouTube. You will learn the basics of making videos and how you can monetize videos so that you can start making money from YouTube videos.

Topics covered will include-

Basics of video optimization
Increasing views on videos
Monetizing videos
Ranking videos
Increase subscriber count
Social media impact on ranking

7. Lead Generation For Business

Lead Generation is a crucial aspect of any online business. Many social networking sites assist the business to increase their leads and generate new ones in a short period of time.

Topics covered will include the following-

What are the leads?
The distinction between leads and sales
Generate leads through SEO
Generate leads through Facebook
Generate leads through Twitter
Generate leads through Google AdWords
Sales Funnel
Sales Metrics
Micro conversion
Macro conversion

8. Google Analytics

In the 15th module of digital marketing, you learn how to use google analytics. Google Analytics is a tool that helps you to track all types of interactions that a user performs on your site and analyze the traffic of your website.

We will cover topics such as-

Basics of Google Analytics
Use of Google Analytics
Attach Google Analytics with the website
Real-time monitoring of visitors
Session vs pageview
Analyze user behavior from Google Analytics
Check user browsers
Check user origin: Organic, social or direct.

9. Google AdSense

In this module, you will learn about Google AdSense. It is a platform to get ads on your website and webpages.

With the help of Google AdSense, one can start earning well from their website.

What is Google AdSense?
Google AdWords vs. Google Analytics
Website traffic and AdSense approval
AdSense sizes
Google AdSense vs. Affiliate marketing
Steps for Google AdSense

10. Website Creation And Introduction

We train you on how to build and generate your own website with the assistance of WordPress in the second module of digital marketing training in Noida, India.

We at DigiVend will assist you to understand the underlying framework of HTML, how blogs work and an idea of web pages that are static and dynamic.

You will know how to design and build websites for E-commerce, health, and wellness, corporate websites, etc. The topics covered shall include-

Webpage and website building
Fundamentals of HTML
Website building
PHP platforms
WordPress and blog posts
Themes and plugins

11. Search Engine Marketing

Search engine marketing is a process to get higher visibility in positioning ads through creating and bidding on various ads by the use of Google AdWords.

Google AdWords is a platform to create ads in a variety of networks such as display, video, Shopping, etc.

The topics covered will include-

Google AdWords
Bing Ads
Adgroups
Types of ads
Difference between Ads and Keywords
Dynamic search ads
Dynamic keyword insertion
Keyword match types
Broad match types
Phrase match types
Exact match types
Broad modified types
Ad extension
bid adjustment
Fraud click control
Bid simulator
Advanced location

12. Social Media Marketing

Similar to social media optimization, the social media marketing is also a method to promote your website and Social media pages like Facebook and Twitter advertisements for gaining higher visibility among the customers and visitors to the page.

This module will cover the following topics-

Basics of social media marketing
Types of ads
Facebook and lead generation
Branding on Facebook
Targeting the right audience
Increase likes and comments on Facebook posts
Running ads on Instagram
Ads on LinkedIn
Ads on Twitter
Engagement of Tweets

13. Content Marketing

The 8th Module of our digital marketing course in Delhi is that of content marketing. This module will enable an individual to develop the skills and knowledge that are needed to execute a well-defined content marketing strategy in a structured and oriented way that is driven by informed business objectives and is aligned with the marketing strategies of the organization.

The various topics to be covered include-

Basics of content marketing
Types of content marketing
Concepts and strategy
Content research
Content marketing designs and plans
Creating and curating meaningful content
Publishing content
Distributing content
Generating leads through a potential content
Keywords
Informative and potential content writer
Monitoring metrics and performance levels

14. E-Commerce Marketing

E-commerce marketing is the practice of using various promotional tactics to drive traffic to your online business store, converting that traffic into paying customers and retaining those customers post-purchase. You can use e-commerce marketing to promote your online store as a whole or to drive more sales for specific products.

Topics covered will include-

Fundamentals of e-commerce marketing
Normal SEO and Website SEO
Promote products
Effective strategies for promotion

15. Video Marketing

Video marketing is a process to effectively promote your videos by using Google AdWords, and other social media tools like Facebook and Twitter.

Topics covered shall include-

Video Marketing
Difference between video marketing and video optimization
Promoting videos through Google AdWords
True View ads vs Stream Ads

16. Google Webmaster Tool

The Google Webmaster tool helps you to effectively control your website and web page in various search engines like crawling errors, indexing errors, 404, etc.

In this module, we will be dealing with-

Use of Google Webmaster
Search appearances in the Google Webmaster tool
Data highlighter
Rich snippets and schema
HTML and improvements
Accelerated Mobile pages
Search analytics
Queries in webmaster tools
Crawl Stats vs Crawl Errors
Remove pages from Google Search results
Indexing pages through google webmaster
Remove backlinks

17. Affiliate Marketing

In simple terms, we can define Affiliate marketing to be a process to start earning commission by selling some other website’s products.

Basics of affiliate marketing
Eligibility for affiliate marketing
Ways to earn from affiliate marketing
Potential keywords vs Normal keywords
Low competitive keywords that have a high potential for Affiliate marketing
Applying for commission junction and VCommission

18. Digital Marketing Course Certifications

We at DigiVend Institute, aim for quality and are successful in delivering the best courses to its students. To clarify it’s not a Govt. Approved Course. During our courses, we conduct 13 exams and a few valuable certifications are added to your course to boost up the value of your resume.

Google AdWords fundamentals
Google AdWords Search
Google AdWords Display
Google AdWords shopping
Google AdWords video
Google AdWords Mobile
Google Analytics
Mobile sites
Facebook blueprints
Bing Ads
DigiVend Certificate
Assessment certifications
Industry projects

Others add-on Course Benefits

This digital marketing course will help you get comprehensive insights into digital marketing topics such as search engine optimization, inbound marketing, paid marketing, social media marketing, and web analytics. It will also increase your proficiency in planning, managing, and executing integrated multi-channel campaigns. You can lead digital marketing teams and spearhead digital marketing initiatives for your organization.

Placement Support

Updating CV | Updates On Job Interviews | Questionnaire Sessions

Career Counselling

Make your own website | Run live marketing campaigns | Live projects | Case studies

Interview Preparation

Top Interview Questions | Practical Exposure | Case Study | PD Classes

Free Tools & Software

Led By Industry Experts

8+ Years’ Industry Experience | Practical Assessments | Offline & Online Sessions

Networking

One to One Disscussion | Industry Session With Mentors | Group Activity With Alumni

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What our learners have to say....

Our training program have been recieving an average rating of 4.7 / 5.

Nothing is fake. They genuinely provide quality training. Much appreciated for entire DigiVend Institute Team.

Dharmendra Rajput

At DigiVend, what I like the most, they offer both theoretical as well as practical training. This is really good.

Pradeep Kumar

Best institute for digital marketing certification course. I have recently done a Digital marketing internship here. Very good environment and faculty.